Supporting fintech and crypto startups to fast-track their business payments
This project was a redesign proposal for a startup specializing in crypto and banking infrastructure, offering services to enable businesses to integrate financial solutions seamlessly.
- Redesign of the homepage
- Restructuring of the site architecture
- Proposing scalable UI components
- Design -> 1-2 weeks
- Figma
Problem
The existing website struggles to stand out against modern webdesigns from competitors, because of its neon color scheme and complex illustrations. It no longer reflects the image the company wants to portray towards new possible customers, whose first touchpoint is usually the home page.
Task & Goal
The UI will be updated to a more modern look, in order to establish an improved content structure and hierarchy to better guide the user, while scanning the site.
The color palette will be exchanged for a more modern and professional look and applied to simplified illustrations, giving a clear insight into the companie's services and product.
A scalable collection of UI components for different web features and possible implementation into the platform will be introduced.
Homepage
The homepage is the ideal opportunity to give users a competent and professional fist impression of your services.
Second Landingpage
In order to present further content elements and component variations, I designed an additional landingpage to target visitors readz to launch and onboard.
